![]() ![]() Social media advertising, which includes everything from Facebook to TikTok, grew to $58 billion in 2021.YouTube alone made $28.8 billion in ad revenue in 2021. Digital video ads grew by over 50%, reaching almost $40 billion.Mobile advertising. This area includes mobile apps and in-game advertising, and it grew to $135 billion in 2021.This is the text you see at the top of your search pages, and in 2021 it grew by 33% to $78 billion. Here’s a breakdown of the five fastest growing online advertising formats in the US in 2021 that you might consider as areas for specialization: The demand for copywriting talent across all industry verticals, from healthcare to education and beauty to travel, is massive.īut online advertising is a large space with subsections of its own. Spending on digital or online advertising in the US is close to $190 billion, and it will reach double the spending on TV advertising by 2024. In 2020, when everything else slumped, digital video and display ads still grew at 18% and 15%, respectively. Right now, the hottest sector in copywriting is online or digital advertising. We explore each of these categories in more detail below. There are three major categories of advertising copywriter: digital advertising copywriter, mass media copywriter, and direct marketing copywriter. Take a look at how the different kinds of advertising have grown over the last decade. But audiences only notice or register about 100 of the advertisements targeted at them. This includes advertisements created for TV, the web, other digital media, print, events, social media, email, SMS, chatbots, videos, podcasts, and lots more.įun fact! In 2022, the average American was exposed to between 4,000 to 10,000 ads each day. That is the size of the global advertising industry in 2022. Many copywriters are already utilizing the new AI technology to be more productive and produce copy faster than they ever could manually. The first stage is to familiarize yourself with the various ways to work with an AI copywriting assistant.Īs long as there are ads to be writtten, web copy to be produced, and slogans to think up, copywriters will still have jobs. This means that many copywriters who spend all their time writing copy will need to add "AI copywriting expert" to their skillset. In fact, we wrote an entire post about it.ĪI can write copy, but the copy it writes needs to be monitored by humans. Since we developed one of the most popular AI writing tools, we get this question a lot. Will AI replace copywriters?ĪI tools that may replace some copywriting tasks What you write as a copywriter may be entertaining or even inspiring, but if it’s not convincing, it’s not going to do its job. As much as you will need to use your imagination and creativity in this job, copywriting is not just creative writing. A copywriter generally writes shorter advertising copy that is designed to prompt immediate action.Ī copywriter is not a creative writer. A content writer writes longer form educational and informative content with the goal of creating awareness, engagement, and preference for the brand over time. With content marketing being the flavor of the decade, it can be easy to confuse being a copywriter with being a content writer. There are two important professional distinctions you should know about being a copywriter:Ī copywriter is not a content writer. The average Bureau of Labor Statistics Copywriter earns an estimated $80,777 annually. Combining these principles and revelations drawn from Patrick's own rise to successful CEO, Your Next Five Moves is a must read for any serious executive, strategist or entrepreneur.Copywriters are professional writers who are responsible for writing promotional materials like landing pages, emails, promotional ads, and websites, which must be compelling and effective to reach the intended audience. INSIGHT on power plays and the art of applying leverage. ![]() SKILLS for building the right team based on strong values. STRATEGY to help you reason in the war room and the board room. You will gain: CLARITY on what you want and who you want to be. ![]() ![]() Whether you feel like you've hit a wall, lost your fire, or are looking for innovative strategies to take your business to the next level, Your Next Five Moves has the answers. In this book, Patrick Bet-David translates this skill into a valuable methodology that applies to high performers at all levels of business. Both successful entrepreneurs and chess grandmasters have the vision to look at the pieces in front of them and anticipate their next five moves. From the creator of Valuetainment, the #1 YouTube channel for entrepreneurs, comes a practical and effective guide for thinking more clearly and achieving your most audacious business goals. ![]()
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